Experts now say that Elon and his Tesla team will continue to thrive and will meet expectations and orders in the rest of 2018 and 2019.
But why has not they meet the demands early in 2018?
There are people, like Steve Wozniack, the other founder of Apple, who think that Elon Musk is developing things that no one even can even imagine and even says that “the next technological breakthrough will come from Tesla”.
Do not forget that, on 3 April 2017, Tesla exceeded Ford by 4 billion by market value, 48 billion dollars against 44 billion.
However, its market value is 5.8 times its turnover. To continue the parallelism that of Ford is 0.29 times.
Fundamentally, however, it is a ‘losing money company’ and is probably not even the dominant player in the electric car market: General Motors definitely outperforms Tesla.
So why is Tesla creating a growth team?
If we look at its advertising costs for each vehicle sold we discover that Toyota and Honda spend about $ 250, while Tesla only 6.
The remaining ‘hypothetical’ 244 dollars come from the word of mouth of the community that they were able to create, from Tesla Customer Stories and the figure eclectic of Elon Musk.
The goal of Elon Musk’s strategy is to make sure that owning a Tesla means something.
And it does so by playing a game different from the others. He does not aim to sell his cars today, but he aims to define the way the cars will be sold tomorrow.
Just like 15 years ago, Apple Stores seemed so strange and empty.