Maine Mendoza MAC Influence Mas Lalo Pang Nagbunga ng Maraming Opportunities
Representatives from MAC are super proud of Maine Mendoza not only because she is an effective influencer who really delivers results in terms of sales, but because of her positive influence to women and all people.
In addition to this, more and more people are being introduced to the MAC lineup of products because of purchasing her own shade and lipstick.
Most of the sales are from online platforms like Instagram which is why MAC is now one of the companies that lets users buy cosmetics from the said social networking application.
Instagram is one of the fundamental social networks in the construction of digital marketing strategies.
The interest that brands have found within these platforms has been definitive to generate transcendent commercial guidelines.
There is a very big bet in the market, where we can find trends that seek to identify with the consumer and social networks have been key in this task.
The social selling is one of the most popular within digital marketing, thanks to digital resources has opened a commercial approach specialties.
Turning social networks into the second gateway to your store is a scheme that does not joke, when you see the numbers of consumers to whom you can sell.
An estimate from eMarketer ensures that during 2019, the number of social network users will reach two thousand 770 million in the world .
In Mexico, the penetration that social networks will have is expected to place companies like Instagram among the most used by the Mexican consumer , according to Statista.
From ads to sales
Social selling is the evolution of digital advertising that we have traditionally seen on social networks and that has been perfected with actions that seek to generate new work patterns.
The need to sell has forced social networks to have better tools, to achieve commercial results from their users.
Thanks to this, a commercial ecosystem is created that locks up the base of registered users and opens the way to more functional commercial actions.
Instagram, for example, will allow brands such as Zara or Mac Cosmetics to make sales through the platform, after activating their new Checkout function .
The tool has started a beta phase with 23 brands, which will allow to make sales of its products, without forcing users to leave the platform.
As part of this new tool that has been put to the test, brands that are part of the program are paying a fee to be part of the new function.
On the consumer side, this new tool has a series of functions to protect your data.
It also offers the guarantee that brands will only obtain the address to which the purchased products will be sent and the receipt contact.
Among the first brands that are already part of this program are Adidas, Anastasia Beverly Hills, Balmain, Burberry, ColourPop, Dior, H & M, Huda Beauty, KKW, Kylie Cosmetics.
MAC Cosmetics, Michael Kors, NARS, Nike, NYX Cosmetics, Oscar de la Renta, Ouai Hair, Outdoor Voices, Prada, Revolve, Uniqlo, Warby Parker and Zara.
In other related social medis strategies information. The ” foodie ” trend is much more than a passing fad. More and more people share photos on Instagram – and other social networks – of the dishes they make in their homes or those who will eat at any restaurant.
Photographs of this type make up the select group of the most shared to date on Instagram, and restaurant owners know it.
This is why the decision of the food sites to include in their marketing strategies decorations that attract the interest of Instagram users grows .
The objective is to tempt them to obtain more photos and share them, with the idea that they serve as advertising for the place. And for free, of course.
Jen Pelka, owner of The Riddler in San Francisco, United States, describes the situation very well: “Instagram is basically the new version of word of mouth,” he told CNBC .
According to the information of this restaurant, approximately half of its clients publish photos of their experience in the champagne bar. Pelka estimates that almost all of her customers outside of the city heard about The Riddler through Instagram.
To “force” the instagramers to take pictures, The Riddler has a mural of a bottle of champagne on the outside and the tables inside are hand-glazed with very photogenic features.
Another place where restaurants make investments to incentivize Instagram photos are women’s restrooms. They do it with quality decoration and special lighting that creates the perfect environment to later result in great images.
Another restaurant in the same city, Media Noche , is inspired by its decoration in Havana. The owners worked with a design agency (Hannah Collins Designs) to recreate the feeling of being in Cuba.
The design they created includes wallpaper in the bathrooms and custom tiles, always with the idea to make customers get good photos and share them.
By Chloe, in New York, is another example of a restaurant that supports its Instagram strategy by encouraging photos of its customers. In the bathrooms, through fun backgrounds and phrases in his mirrors he looks for people to get good selfies.
For now, the trend is limited especially to small restaurants, but some larger chains are already putting it into practice. Taco Bell , for example, is trying to reach millennials with photogenic art on the walls.