EB on its 37th Anniversary is revolutionizing TV once more merging traditional and social media with its Unli Plus themed celebration.
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Netizens are now lauding the noontime show for coming up with an amazing concept.
And television fans cannot help but suggest ABS-CBN should follow soon.
What is Unli Plus
Today’s anniversary broadcast with the theme Unli Plus, combines traditional and social media to reach more audience here and abroad.
The idea is that Filipinos can view the live telecast via boob tube on the air and on live streaming via YouTube.
Then during the commercial break, EB cues to a Facebook live stream.
Facebook users view live performances, interviews and other featurettes.
They call it “Unli” since there is nonstop fun and entertainment via on air and online.
And they call it “Plus” because viewers can interact via Facebook and also on Twitter.
Last year, EB reached a new feat after it achieved more than 41 million Tweets.
ABS-CBN’s Show also has a YouTube live stream of its Tawag segment.
And they also have a multi-platform coverage of BB and other shows.
Followers say EB has effectively implemented a cross platform coverage using Instagram, Twitter, Facebook and terrestrial more than any media outlets.
But TV buffs believe this is just a start of an even more exciting era in Philippine entertainment.